What We Do - Simmons has been studying the lives of American consumers for over 50 years. We ask Americans about what they eat, what they watch, the sports they play, the kinds of stores they shop at and how they feel about many of the consumer decisions they make in everyday life. We truly work hard to represent the Voice of the American Consumer. How We Do It - Simmons, through a scientific process, randomly selects families throughout the country to represent people in their communities. Once everyone's answers are returned, Simmons creates data that helps companies make better products and services, television networks create new and better shows - in general we help American businesses stay in touch with the American consumer. The charts on the right are typical examples of information Simmons provides. Our reports will never identify you individually as a consumer. Simmons holds your privacy in the strictest confidence.
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