We take the subject of consumer and respondent privacy very seriously. Our ability to collect accurate information on consumer preferences and attitudes depends largely on earning the trust of our survey respondents. We safeguard your identity and personal information.

Our Pledge to You:

Simmons Market Research is committed to your privacy.
We will NOT use your personal identifying information
to advertise, promote, or market goods or services directly to you.

We Protect Your Privacy

Simmons Market Research is a market research company; we are not direct marketers.

The National Consumer Survey is mailed to a scientific national sample of potential survey respondents. Personal information such as your name and mailing address are necessary parts of the invitation process. We want to ensure that we are reaching each selected household.

Employees working on the National Consumer Survey are required to sign confidentiality agreements. This guarantees that all information provided by respondents will be kept completely confidential. Failure by any employee to abide by Simmons' strict codes of confidentiality will result in immediate termination.


There are certain instances where we need to share the information you provided with our partners to understand consumer trends and to help design effective products. In such instances, we take care to ensure that any information you provide is not used to advertise, promote or market goods or services directly to you.

Simmons considers the bond of privacy with our
survey participants as our most important asset.

Questions About Your Privacy

If you have a specific concern about how we protect the information you have already given us through your participation in one of our research studies, please contact us. Our support team can address any concerns you may have.

If you believe you have been contacted by someone falsely claiming to be a part of our study as part of a scam, please call us toll-free at 1-800-551-6425.

Please click here for more information on our privacy policy.